PERDEBERG: Serious About Connecting
Once again Perdeberg Winery is setting the pace in the wine industry with its innovative connection with social media. All Perdeberg’s wine products in its Popular Range now feature the main social media icons - Facebook, Twitter, YouTube, Pinterest as well as a QR code – on pack. Perdeberg is the first winery in South Africa to take this bold step.
By placing these icons on the front of the packaging, Perdeberg is openly inviting people to connect with it.
The new labelled bottles are already in stores in Gauteng, Western Cape as well as KwaZulu-Natal and will be nationally available from next week.
Perdeberg Winery, which has been quite a pioneer in the digital space (in 2007, Perdeberg was the first commercial wine enterprise in South Africa to run competitions on Facebook and with bloggers), is planning more exciting ‘online savvy’ plans for imminent release … so watch this social media space!